Wednesday, 8 September 2010

Auto Trader launches iPhone App

The leading site for Car Dealers and Motor Traders to sell vehicles in the UK - Auto Trader, has launched an iPhone App. The expansion of Auto Traders digital offering to the ubiquitous Apple device will expand the reach of Auto Trader across the UK and have a positive impact on Motor Traders who upload their stock.

Since it's release in 2007 the iPhone has become the 'must have' smartphone across all age groups. For Car Dealers the opportunities to harness the mobile platform to display and sell their vehicles directly to customers should not be missed. From a Motor Traders perspective the critical factors in attracting potential customers in this new arena, are common sense: Ensure the vehicle details are comprehensive and accurate and that there are several photos of the vehicle, taken in good light which display the vehicle inside and out. Within the iPhone App potential purchasers are offered a link to call the seller with one touch, or view the dealers website - which presents an excellent opportunity for Motor Traders to make the sale.

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