The governments scrappage scheme has been a victim of it’s own success and is expected to finish before the end of 2009, possibly as early as October. Although the scheme has seen vehicles sales increase and generated 150,000 new registrations; car dealers need to consider the strategy for new car sales within their business.
Car dealers who are pro-actively looking at ways to increase sales, should consider marketing to customers who recently purchased vehicles for after-sales servicing and marketing of customers in their existing database who purchased a vehicle over 2 years ago, for new vehicle sales. There will still be opportunities for strong income to dealers after the scrappage scheme is finished, but the motor trade industry as a whole will need to work harder to secure their share of the revenue.
iQuote Motor Trade would like to assist car dealers in the current climate. We guarantee to save you money on Motor Trade Insurance, if you have received a Motor Trade Quote from one of our competitors, we will beat your quote and deliver you a cheaper traders policy.
Monday 7 September 2009
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