Car Dealers report increasing demand to beat the VAT increase

Many car dealers are reporting an increase in forecourt demand during the past month, due to the impending VAT increase. In January 2011 the rate of VAT increases from 17.5% to 20% which will have a hefty impact on new car buyers. For example the increase in purchase price on a mid-range Ford Focus will be in excess of £500.

The more expensive the vehicle, the larger the increase in cost becomes if you wait until the new year to purchase your new car. This is driving demand for new cars, which is expected to continue to accelerate during the final two months of 2010. The VAT increase doesn't just effect consumers, but will also have far reaching effects on the Motor Trade, which has thus far been relatively resilient in the tough trading conditions since the start of the economic downturn. Whilst this rise in VAT brings in large sums for the Exchequer many Motor Traders have questioned the timing of the increase, just as many of the current spending cuts are beginning to bite.

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